(Landscape business and lawn care business mareketing ideas
and resources to help you grow and profit from your landscaping
or lawn care business)

What’s The Green Industry Hot Sheet, you ask?
Great question!
You see, I spend tons of money each year buying new
information, checking out new products, seminars,
reviewing material people send me,reading a bunch of
books and newsletters, and on and on.

So, I’ve decided to share with you what’s new, what’s
hot, what’s working right now and what’s going on in
the Green Industry -  all inside of this periodic
newsletter.
You’ll find this filled with resources, tips, and stuff
I recommend. You’ll only hear from me when I’ve got some
cool stuff to share (unless you tell me to bug off by
clicking the link at the bottom of this page).

* * *

If you’re ready — let’s get going…

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 * * The Green Industry Hot Sheet * *
March 2010
Resources, tips, hints and recommendations for any
landscaper, lawn care business, outdoor lighitng
company, irrigation contractor, tree care business
or any other green industry business to make a lot
more dough and enjoy a happier and healthier life!
================================================
Check it out – here’s what you’ll hear about inside:
  -  A brand new membership opportunity for any
     for any established outdoor lighting or
     holdiday lighitng contractor OR any company
     who would like to eliminate the seasonal
     aspect of landscaping and lawn care and
     learn how to make big profits through the
     lighting business from the biggest names
     in the industry!

     http://www.outdoorlightinglab.com
  (Even if you don’t join, at least grab the
  complimentary stuff he’s offfering just for
  checking this membership out!)
  -  The most powerful marketing tool in today’s
     new economy has been recreated – and the
     price slashed by more than 50%.
  -  Feature Article: ‘A $15,000 Sheet of paper?’
  -  Tools, Books and Resources you should
     check out
All this and more inside this issue of
The Green Industry Hot Sheet.

Ready? Let’s go…
————————————–
Hot Sheeter #1:    Heads Up!

A New Membership Opportunity That is
Guaranteed To Add More Profit To Your
Business
—————————————

As many of you know, not only did I own & operate one
of Atlanta’s premiere lawn care businesses and one
of the most highly regarded landscape construction
companies…but where I made my highest profit margin
was in my outdoor lighting and holiday lighting
businesses.

Not only was I able to command almost twice the dollars
per man hour in both outdoor lighting and holiday
lighting, but there where many other benefits I realized
by having these “add-on” services with-in my companies.

Just to mention a couple of those benefits:

1. By adding these services I was able to completley
take away the seasonal aspect of the landscaping and
lawn maintenance businesses by keeping busy year round.

2. Because I never had to lay-off anyone (in fact I had
to almost double my workforce for the holiday season),
I was able to retain my employees and avoid the head-
aches of trying to go out and find new employees and
then go to the expense of training ‘new’ labor each
Spring.

3. As opposed to a 10-20% net profit margin in landscape
maintenance and landscape installation, we consistantly
netted a whopping 40% from our outdoor and holiday
lighting businesses.

I could go on, but if you’ve been around me for long
you know that I highly advocate diversifying your
service offerings, and adding ’slack adjusters’ to
any landscaping or lawn care company.

And, the best way I found to do just that was to add
outdoor lighting and holiday lighting to my service
offerings…and it paid off big-time.

I’m sure that if you offer these services that you
will agree with me and understand exactly where I’m
coming from.

But *IF* you don’t offer lighting services (and even
if you do), or *If* you’ve considered adding outdoor
lighting or holiday lighting but just haven’t quite
yet been convinced to ‘take the plunge’, purchase a
franchise or try to go at it alone,

This might just be the perfect opportunity for you…

I have been privy to the planning of a truly unique
and exclusive training event and on-going MEMBERSHIP
which is NOT be like any other “seminar”, franchise
training or other event that hasever been offered,
or that you may have atteneded in the lighting
industry.

As such, this program will feature  several guest
trainers,inventors, as well as some of the richest
contractors in the country who have agreed to share
with you all of their knowledge and business
strategies.

It’s called ‘The Outdoor Lighting Lab’ and is being
advocted by the biggest names in the industry. 

Just to name a few:

- Kichler Lighting
- Unique Lighting
- CAST Lighting
- The Low Voltage Lighting Institute
- and many more

The initial “Outdoor Lighting Lab” live event is
taking place THIS month (if I remember correctly
starting on March 22nd) in Orlando Florida.

And if you are already ‘in the business’ or if you
want to latch-on to the best opportuntiy to get
started in the landscape lighting or Christmas
lighting business, I am convinced that it’ll be
worth every effort you make to be there.

The “Outdoor Lighting Lab” is being hosted by
Chuck Link and many of the biggest names in the
industry will be there.

Over the last 8 years Chuck has become the
“Go-To Guy” when it comes to the outdoor lighting
industry, and in just 10 years Chuck has started
from scratch AND sold 3 different outdoor lighting
companies…all for 6 figures (or more) in profit.

Chuck is obviously well know and respected in the
business.

As I said before, this program consists of an
initial 4-day live training, as well as A 1-YEAR
ONGOING MEMBERSHIP!featuring monthly live webinars
form the field, conference (mastermind)calls with
other contractors just like you and TWO additional
1-Day LIVE events over the course of one year.

This opportunity basically blows away any franchise
offering, or ‘buying club’ opportuntiy that I’ve ever
heard of in the lighting business (mainly because
you are not locked into buying any 1 type of product,
nor will you pay any on-going royalties),

but it get’s even better than that….

This program is far more comprehensive than any
franchise opportunity and is only a MERE FRACTION
OF THE PRICE.

*THE OUTDOOR LIGHTING LAB IS NOW ‘LIVE’ ONLINE:

Click here to check it out:

http://www.outdoorlightinglab.com/welcome.html

Meanwhile, should you be “itching” to learn more,
and think this might be for you, I would not hesitate
to call Chuck Link and try and secure a spot before
they are all gone.

Here’s his number:  (407) 876-5566
———————————

Hot Sheeter #2:

The Proven and Tested, Most Powerful
Green Industry Marketing Tool for
the “New Economy” Has Been Re-Invented!
———————————
I’ll keep this brief and straight to the point.

*If* you are one of our couple-hundred subscribers
to the “Going Green” Client Newsletter Templates,
then you have witnessed first hand the power of
this system.

We have proven many times over the course of the
last 24 months that a monhtly client newsletter
(sent out consistantly) will provide an ROI which
will out perform any other marketing you are doing
over the course of a year.

Here’s the big deal…

Our Going Green templates are now available each
month as downloads from our brand new membership
site.

As a result of no longer having to replicate and
send out monthly CD’s, your cost has DRAMATICALLY
DECREASED.

In fact an annual subscription is FAR LESS than
1/2 of the old subscription price.

To Get All The Details ABout The *NEW* Going Green
system, goto:

http://www.GreenIndustryNewsletter.com
————————————————-

Feature Article

Hot Sheeter #3: “A $15,000 Sheet Of Paper?”
————————————————-

This is might sound completely crazy…

In fact, I’d probably never put such an inflated
price tag on a single sheet of paper but after
checking this out I’ve changed my tune.

Here’s the story…

You see, last January, my good friend and business
partner, Yanik Silver, led a 6-day Epic business
adventure in Baja, Mexico.

You had to qualify to attend (meaning: be ultra
successful and have the right adventurous attitude).

He was out to combine business building sessions while
creating lifetime memories blasting 80mph through the
Baja peninsula in Porsche-powered Dune buggies. And on
the 3rd day of their trek – they came to “Scorpion Bay”.
Pretty much in the middle of nowhere but most famous for
the world’s second longest surf break.

It was here that Yanik had to give, quite possibly, the
presentation of his life…

What’s more, he had to do it with no PowerPoint, no mic,
no workbooks…pretty much nothing but one single sheet of
paper stuffed deep into his backpack at the beginning of
the trip.

Looking out into the audience he had everyone from
one-man Internet superstars raking in multiple 7-figures in
their flip flops to $900M International Resort developers
and $100M Manufacturing conglomerates. These 26 top-gun
entrepreneurs and business leaders had each paid about
$15,000.00 between membership fees and trip costs to be
here (if they met the strict criteria to attend).

Yanik’s problem?

What could he say to such a wide ranging group that would
create more profits for each of them no matter what
business or product they sold?

The answer: That single, 8.5″ x 11″ sheet of paper.

That page held Yanik’s MindMap detailing all the little
tweaks, hacks and immediate profit opportunities in any
business…that are pretty much being overlooked 98% of
time. (Or, if you don’t have a business already – this
is a blueprint for wringing the most revenue out of one
when you do start it.)

Want to see what he covered?

You can check it out here -

http://www.GreenIndustrySucccess.com/maverick

Not only will you be able to get your hands on the single
sheet of paper but also get Yanik’s entire closed-door
presentation.

Trust me, check this out before he decides it’s almost
too good. (Though there are 2 qualifications to make sure
not just anyone has this info.)

In case you’re thinking this is a promotion for one of
those HUGE ‘big ticket’ boxes – you couldn’t be more
wrong.

You’ve got to see this for yourself.  I’m convinced
you will thank me for it!
————————————————-
Hot Sheeter #4: Books, Tools & Resources
You Need to Check Out
————————————————-

I’m now reading a biography on Andrew Carnegie.
It’s thick so I’m dragging along with it.
But it is fascinating to read about how this immigrant
came to our country with just about nothing and became
one of the richest business tycoons in history.

(I have a local friend who has done the same. I’d
guess he’s worth around $85 Million, but claims that
he cannot afford the Ferrari he has wanted for 30
years until he has $100 Million in the bank!)

And that’s no joke!!!
LAST BUT NOT LEAST….

If you are a lawn maintenance contractor and are not
using “SUPER LAWN TRUCKS”, you are loosing money.

I learned the hardway, but after finally being convinced
by Tony Bass (the owner), I had an entire fleet of
them within a couple years.

By far…my best investment into my maintenance
business!

Tony has sold his landscaping operation and is now
working fulltime on his Super Lawn Trucks business.

He’s doing some amazing things….

Check out “the new” Super Lawn Trucks at:

http://www.SuperLawnTrucks.com
* * *

Well that does it for this issue of The Green Industry
Hot Sheet. Thanks for reading!

Best!

Larry

Larry Brown, CLP
http://www.GreenIndustrySuccess.com

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** Feel free to forward this to a friend**
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