Listen Up! Because today I’m going to share with you
what just might be your most powerful landscaping
or Lawn Care Business marketing tip

What I want to share with you a little marketing “gem”
that is extremely important. When put into action, this
strategy alone could as much as double your sales and
profits. It doesn’t matter if you are marketing landscaping,
lawn care, irrigation, tree care, tree removal….

The strategy I’m speaking of is called “proof”.

Each week I critique postcards, flyers, sales letters,
websites and other marketing pieces for my clients and
members.  And although “proof” is one of the most
effective and powerful tools that we can employ in our
marketing – it is THE MOST under-used.

Remember, buyers are more skeptical today than ever
before.

So – you really need to “back up” everything you say
in your marketing and advertising with “proof”.

Want to find out for yourself? 

I challenge you to take your best landscaping postcard
or lawn care flyer and simply add a few testimonials from
some of your happy clients. 

Then put out 200 fliers (or postcards) with testimonials
and another 200 without.

Measure the results of each and see which one works
best. In order to track your response remember to code
the flyers so that you can determine which flier each
call is coming from. This is called a “split-test”.

Just by adding “proof” with the use of testimonials,
you WILL improve your response rates.

Marketing guru Dan Kennedy often says, “you need a
preponderance of proof in all your marketing”. This
basically means that you need overwhelming evidence
that what you say is true.

And don’t believe for one minute that this is not just
as important and effective in lawn care marketing,
or landscape business advertising of any kind.

And – what someone else says about you is TEN TIMES
more powerful (and believable) than anything you could
say about yourself or your company.

In landscaping and lawn care industries, the best form
of proof is in testimonials from satisfied clients. And the
more specific the testimonial the better.

A testimonial with the clients initials following it
is better than nothing – BUT a testimonial followed by
a full name and address along with a picture of the
client is far more powerful.

Details and specifics separate “good” testimonials
from “great” ones.

Also – the more proof the better. If you only have a
few testimonials, don’t spread them out on a page where
there is white space left over. Place them on a small
piece of paper so it looks like you really had to cram
them in.

Your testimonials shoud be a third-party answer to the
most pressing objections and questions that your
prospects typically have.

So how do you get your clients to give you great
testimonials?

Well, the short answer is YOU ASK THEM.  In fact, in
many cases you can even tell them exactly what to say.

Often times, you can get the specific testimonials that
you want just by asking the right questions.

Questions like: What specifically do you like best about
our services? What problems were you experiencing before
you hired us? What were your doubts and fears about hiring
a new landscaper or lawn care company?

It’s a fact:  The more proof you have, the easier all of
your marketing and selling will be and the more money you
will put in your bank account.

In my next message, I’m going to give you a simple and
proven campaign that you can put to work in your company
right away to start getting some high-quality testimonials
to use as “proof”.
To your success,

Larry
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Business Building Resources Located At:

http://www.GreenIndustrySuccess.com

httP://www.GreenIndustryNewsletter.com
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This entry was posted on Monday, April 5th, 2010 at 4:45 pm and is filed under Advertising, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.