Landscape Business and Lawn Care Business Software System

April 7th, 2010

How much do you know about your TRUE
profitability in your landcape business or
lawn care company?

Here’s something you really should take a
look at…

But first, let me ask you a couple of VERY
important questions:

How sure are you that everytime you bid or
estimate a lawn care or landscaping job that
it will be profitable?

Do you know how much overhead you need to
recover in each etimate or bid you do?

Do you know ‘going in’ that each and every
job is going to be profitable?

How would it change your business if you
were SURE that all of your costs would be
covered and you knew EXACTLY what your
break-even point on every job would be?

If you could slash the time you spend doing
estimates, creating proposals, managing
your labor and material costs, and
performing ‘job costing’ on all of your
jobs by TWO THIRDS?

Example: If you do 10 lawncare estimates
per week or 5 landscaping proposals and figure
that this activity alone takes you 15 hours
total, then how much time and money would
it save you if you could reduce this time
to a mere 5 hours? 

Well, obviously it would save you 10 hours
of your time (which to me is huge considering
that is probably an entire day’s work each
week).

But the other question is how much money
does that equate to? What is YOUR time
worth?

What if you could just save 10 hrs per week
doing other things, how much does that mean
to you?

For me, in this example, that would be HUGE!
If I valued my time at $100 per hour then
that would mean an extra $1000 per week in
my pocket.

Or, if you look at it from an entirely
different perspective it could mean 10
more hours each week with your family, or
even 10 hours freed up to focus on other
business activities, or even 10 hours
of playing golf.

I think you get my point…

So by now I’m sure you’re thinking “okay
Larry that’s all great…I get it. So
how can I do this?”

Here’s the short answer:  A Better System

And the best system that I know of to
enable you to do just that (and a whole
lot more) is by implementing Scott Carlton’s
Landscaping Estimator Software into your
business.

Many of my best clients use Scott’s system
in their landscaping, lawn care, and other
green industry businesses and absolutely
love it.

This is truely the best landscaping estimating
software that I’ve seen (and I have seen them
all)…it’s just a good for lawn care as well.

You may have heard me mention this before,
but the reason why I am writing you today
is that Scott’s entire system has just been
updated and a new and severely improved
version has just been released.

(Scott has been selling this system for 5
years or so and it was excellent when it
first came out, but the functionality and
improvements that are available today make
it TEN TIMES better in my opinion)

But guess what?

When Scott first offered this system it
sold for almost $1,300.00.

Then, as his number of users increased he
was able to reduce the price to $797, and
many of you jumped to buy it at this price.

This morning I called Scott after speaking
with a client who is using the system and
Scott informed me that he is so proud of
his system, and has enough volume that he
has lowered the price once again to just
$397.

I have literally watched this system
the way that many contractors do business,
and can tell you frankly that I have
never heard a single negative comment
about this product.

I’ve known Scott a long time now, and I
can tell you that everything he does is
top-notch.  His staff is excellent and you
will not find better customer support
anywhere.

So, before you forget go on over right
and check this out…I’m willing to
bet that if you put this system to work
in your business that it will pay for
itself many times over — even before
the “risk-free” guarantee period is
over!

Here’s where you can get all the details:

http://www.landscapingestimator.com

OH…and one more thing…

Scott told me that he hasn’t had time to
update the website with a new demo that
includes all of the new features.

So check out the page, and if you are
serious about your business, your time
and your profitability then give Scott
a call and let him explain to you how he
can help you right away.

Here’s the link again:

http://www.landscapingestimator.com

Again, check this out now before you
forget, and then let me know what you
think.

Best!

Larry

PS: If you are just getting started in
lawn care or landscaping, or if your
company does up to about 2.5 million per
year in revenue, then this system will
benefit you greatly! If you’re doing
over a couple million in sales, then
you may need a different solution.

PPS: This system is truly worth ten times
the investment, minimum.

http://www.landscapingestimator.com
Larry Brown, CLP
www.GreenIndustrySuccess.com

Using “Proof” to Maximize Your Landscaping and Lawn Care Business Marketing

April 5th, 2010

Listen Up! Because today I’m going to share with you
what just might be your most powerful landscaping
or Lawn Care Business marketing tip

What I want to share with you a little marketing “gem”
that is extremely important. When put into action, this
strategy alone could as much as double your sales and
profits. It doesn’t matter if you are marketing landscaping,
lawn care, irrigation, tree care, tree removal….

The strategy I’m speaking of is called “proof”.

Each week I critique postcards, flyers, sales letters,
websites and other marketing pieces for my clients and
members.  And although “proof” is one of the most
effective and powerful tools that we can employ in our
marketing – it is THE MOST under-used.

Remember, buyers are more skeptical today than ever
before.

So – you really need to “back up” everything you say
in your marketing and advertising with “proof”.

Want to find out for yourself? 

I challenge you to take your best landscaping postcard
or lawn care flyer and simply add a few testimonials from
some of your happy clients. 

Then put out 200 fliers (or postcards) with testimonials
and another 200 without.

Measure the results of each and see which one works
best. In order to track your response remember to code
the flyers so that you can determine which flier each
call is coming from. This is called a “split-test”.

Just by adding “proof” with the use of testimonials,
you WILL improve your response rates.

Marketing guru Dan Kennedy often says, “you need a
preponderance of proof in all your marketing”. This
basically means that you need overwhelming evidence
that what you say is true.

And don’t believe for one minute that this is not just
as important and effective in lawn care marketing,
or landscape business advertising of any kind.

And – what someone else says about you is TEN TIMES
more powerful (and believable) than anything you could
say about yourself or your company.

In landscaping and lawn care industries, the best form
of proof is in testimonials from satisfied clients. And the
more specific the testimonial the better.

A testimonial with the clients initials following it
is better than nothing – BUT a testimonial followed by
a full name and address along with a picture of the
client is far more powerful.

Details and specifics separate “good” testimonials
from “great” ones.

Also – the more proof the better. If you only have a
few testimonials, don’t spread them out on a page where
there is white space left over. Place them on a small
piece of paper so it looks like you really had to cram
them in.

Your testimonials shoud be a third-party answer to the
most pressing objections and questions that your
prospects typically have.

So how do you get your clients to give you great
testimonials?

Well, the short answer is YOU ASK THEM.  In fact, in
many cases you can even tell them exactly what to say.

Often times, you can get the specific testimonials that
you want just by asking the right questions.

Questions like: What specifically do you like best about
our services? What problems were you experiencing before
you hired us? What were your doubts and fears about hiring
a new landscaper or lawn care company?

It’s a fact:  The more proof you have, the easier all of
your marketing and selling will be and the more money you
will put in your bank account.

In my next message, I’m going to give you a simple and
proven campaign that you can put to work in your company
right away to start getting some high-quality testimonials
to use as “proof”.
To your success,

Larry
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Business Building Resources Located At:

http://www.GreenIndustrySuccess.com

httP://www.GreenIndustryNewsletter.com
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2 Easy Ways To Add Profits, Insure Profitability & Compete In The “New Economy”

March 15th, 2010

Just thought I’d pass this along…

As you know, I’m a huge advocate of diversifying your
business model. (And it’s even going to be a more
important factor in the emerging ‘new economy’.)

And whether your are a landscape contractor, lawn care
operator, landscape lighting contractor, outdoor lighting
contractor, holiday lighting contractor, etc. etc….

I truly believe this to be a *HUGE* opportunity for you
and your business…

So, take a minute now and check this out…there is NO
DOUBT it’s worth your while (if for no other reason, just
to grab the f-r-e-e info and signup for the newsletter
offer..

Here’s a copy of the email I just received:

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Subject: A new way for us to work together, Larry?

Re;  New Membership Levels & Easy Payment Plans

Larry,

My first annual “Outdoor Lighting Lab” 4-day Live Event
starts 1 week from today.

And after receiving dozens and dozens of phone calls, I have
listened to you and finally “given in”..

Now You Can Become A Member of  “The Outdoor Lighting Lab”
WITHOUT coming to Orlando next week still receive all of
the benefits!

It’s apparent that many of you want (and need) to be a part
of this ground breaking membership opportunity, and so I’ve
figured out a way for you to become a member and receive
all of the benefits over the course of the next year, but
without taking off work.

I’ve come up with a “different” level of membership, and
have made it extremely easy for you to take advantage of
this opportunity.

To find out the details about the new membership levels
and some new (and EASY)payment plans, check out the updated
website right now at:

http://www.outdoorlightinglab.com

Although there is a HUGE benefit to attending live
(which again, I’ve made this easier than ever to do),
if you are one of the first 25 people to register,
you get all the benefits of the membership right from
the comfort of comfort of your office or home..

Don’t miss out, check it out right now:

http://www.outdoorlightinglab.com

You’ll be Glad you did!

For your success,

Chuck

PS: As always, if after you check out the site, if you
have any questions what-so-ever, or even if you’d like
to discuss anything at all, or just say hello…

Do Not Hesitate To Call Me!

I’m willing to “bite the bullet” and go ALL OUT to help
you succeed!

http://www.OutDoorLightingLab.com

Chuck Link
“The Outdoor Lighting Lab”

outdoorlightinglab@gmail.com

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Oh..and by the way…

several of my very best clients have started using
Scott Carlton’s Landscaping Estimator software….

And they LOVE it!

http://www.landscapingestimator.com

Scott has recently released some brand new upgrades
and completed a BRAND NEW version of his “LAWN CARE
ESTIMATOR” program.

This thing is amazaing and I’ve heard NOT ONE negative
remark about any of Scott’s software!

His programs (and advice) will make your life easier,
and INSURE your profitablility.

And the best part of all is that he is letting his
complete program suite for the huge discount that
he offered as his “New Year Special”.

There’s no better time to connect with Scott than
today as we move into the 2010 growing season…

Scott is very accessible and will spend whatever
time it takes to make sure you gain the competitive
advantage through using his stuff.

Check it out today at:

http://www.landscapingestimator.com

Have a great week!!!

Best,
Larry

Larry Brown

www.GreenIndustrySuccess.com

Green Industry Success System – Now Available To Download

March 9th, 2010

Friends and Subscribers -

About a month ago you recieved an email
regarding the ‘official’ release for the
first time ever,to access to my tested
and proven:

‘Green Industry Success System’

As a DOWNLOADABLE PRODUCT product, and
for a mere fraction of the lowest price
it has EVER been sold for in the past!

We limited the number of downloadable
products sold to just 75…

Why?

Because we assumed with our new
“subscription site” there would be
some technical issues.

And there were.

Out of the 75 seats we sold (oh yeah, they
were all sold within 38 hours), we had
about 12 accounts that had some sort of
‘glitch’.

However, we are now convinced that all the
‘kinks’ are worked out and all of the
subscribers have access to all of the many
manuals, Cd’s, templates, etc…that are
available through this massive download.

But just to be sure before we release this
product to the public, we have decided to
do one final test-run, and make another
50 spots available *ONLY* to our current
client base…

So – for the next 48hrs (or until 50
subscriptions have been scooped up),

YOU can get the complete Green Industry
Success System for the incredibly low
“subscriber only price”.

I haven’t changed the original page
that describes this opportunity in
detail…but just know that the same
terms apply.

The order page is right here and
you certainly don’t want to wait:
http://www.greenindustrysuccess.com/system/System_Digital.html
Again, there’s no time to waste because
I’m only doing this only as a 2nd ‘test’

…and when 50 more subscribers have
joined (or in 48 hours) which ever comes
first…and we are totally convinced that
we have all ‘glitches’ corrected…

…the price will go up significantly and we
will be releasing this product to the masses
through click-bank and several other download
product sites.

I’m offering you INSTANT ACCESS to my complete
‘digital version’ of my industry renowned
‘Green Industry Success System’ for a totally
ridiculous price that you will NEVER see
again.

http://www.greenindustrysuccess.com/system/System_Digital.html
Last month this message went out to 14,338
of my subscribers and clients and the first
75 were gone in less than 2 days.

This message is going out to my complete
subscriber base of over 23,233, so I
promise this won’t last long as we are
strictly limiting this final test to only
50 MORE current subscribers to our site..

So, if you want to join the thousands of
contractors who have changed their lives
by transforming their businesses over the
last few years (yes, even in the ‘bad
economy’)…

then get over to the site right now and
grab your spot before we sell out and pull
down this ‘test offer’ for good.

http://www.greenindustrysuccess.com/system/System_Digital.html
For Your Success!

Larry

Larry Brown, CLP
www.GreenIndustrySuccess.com
P.S. With my system all the hard work is done-for-you!
Get over there before this offer is all sold out!

P.P.S. When you subscribe to the downloadable GIS
system, you also get a THREE month trial subscription
to the “done-for-you” ‘Going Green’ client newsletter.
THIS in addition to several other big bonuses…

Click here now:

http://www.greenindustrysuccess.com/system/System_Digital.html

The Outdoor Lighting Lab Membership is OPEN

March 6th, 2010

===================================
The Outdoor Lighting Lab is now LIVE
=====================================

Attention: Landscape Contractors, Lawn Care Operators,
Landscape Lighting Contractors, Outdoor Lighting Business
Owners, Christmas Lighting Business, Holiday Lighting and
Decorating Businesses!
Just a quick message to let you know
that the brand new outdoor lighting and
holiday lighting membership opporunity
is now LIVE.

 

You can view all the details here:

http://www.OutDoorLightingLab.com

 

They tell me there are only 50 memberships
available and 9 are already accounted for.

 

I’ve made a fortune in Outdoor Lighting
and Holiday Lighting and highly recommend
that ANY landscape business or lawn care
business seriously consider adding these
additonal services to their current service
offerings.

===

SIDE NOTE: You might not realize this, but
it’s a fact that landscape businesses and
lawn care business over the last two years
is DOWN on average about 26% accross the
board over the last two years (granted,
there plenty of contractors who really
understand positioning, marketing and
relationship building that continue to
grow their companies by double-digits
even in this economy.

However, the numbers in outdoor lighting
have CONTINUED to Increase DESPITE the
economy!

===

 

The profits are just TOO GOOD to pass-up,
and the dollar per man hour you can charge
are at least double what you get in your
landscaping services.

This opportunity is being sponsored by
the leading manufacturers in the industry,
and the speaker line-up for the initial
4 day event (there are actually 3 live
events over the course of one year),is
stellar.

 

(they have even asked me to give a short
presentation on day 2, but even if they
hadn’t, believe me when I tell you that
I would be attending anyway and vigorously
taking notes in order to help my peronal
clients).

 

Whether you aleady offer lighting services,
or if you are looking to add another great
profit center, or even IF you are interested
in starting a new service business from
scratch…this membership program has been
desinged for you.

 

Check it out now — and even if you decide
not to join, at least get the f-r-e-e info
that Chuck is offering at the site.

 

The all new ‘monthly newsletter’ that he
is launching in a couple months, is SURE
to be THE MOST valuable tool you can have
as a lighting contractor.

 

Chuck is not committed to any one product
line, but keeps up with all of the new
innovations and breakthroughs in the
industry, and his new publicaion is all
about introducing and revewing the latest
and greatest stragegies and products in
this industry and sharing with yoy exactly
when and how to use this stuff.

 

Like I said, he is offering a complimentary
membership to this as well as instant access
to one of the best ‘A-Z’ training manuals
available in the industry just for checking
out his new membership program.

 

You need to get this before it’s too late!

 

Again, the website they have put up with
all the details is at:

http://www.OutDoorLightingLab.com

 

OR – if you want to get the complimentary
newsletter subscription and instnat access
to the business manuals, you can qucikly and
easily grab those at:

http://www.OutDoorLightingLab.com/welcome.html

 

Yours For Green Industry Profits,

Larry

 

PS: It’s no joke..this is very time sensitive
as only about 40 membership spots are left and
it’s only been ‘online’ for a few hours.

SO – even if you don’t register, get over
their ASAP and AT LEAST grab the no-cost
stuff…it will be worth a minute of your
time!!

 

http://www.OutDoorLightingLab.com/welcome.html

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www.GreenIndustrySuccess.com
www.GreenIndustryNewsletter.com
www.LandscapeBusiness.org
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